The potential market includes a wide-range of people with an interest in improving their fitness and/or health, as well as those with specific weight-loss goals.  The most obvious group in this market are current gym goers, but there are many other potential customers, including rehabilitation patients from various health care providers, people with an interest in getting in shape but who are intimidated by the typical public gym, and people who want more personalized instruction.

Over the past decade the fitness industry has grown into a $400 billion dollar industry. The core of the fitness industry is the public gym (franchise) which owns 50% of the marketshare.  Public gym goers range in age from low teens to senior citizens.  

Private fitness facilities have become more popular in the last several years and are capturing more market share at the expense of the public fitness centers. This private facility category includes home-based gyms, corporate gyms (to which only employees and possibly their families may belong), and hotel/motel gyms for travelers.

Certainly the market represents a large geographical area that virtually spans the globe.  HealthMark is primarily focused upon the Tri-City metroplex area.  Subsequent focus and possible near-term expansion would still remain centered in the Southeast region of the United States.